Cal told me that our approach reminded him of Jocko Willink. Then he told me he loves Jocko’s kids books. So… I went to Amazon to get them. And, that’s when I found THIS book. I got it.

And…

Although I really enjoyed Jocko’s first book Extreme Ownership and I knew this one would be good, I didn’t expect it to be THIS good. It’s almost impossible to describe how powerful it is.

The words literally explode off the page. Not just because each micro-chapter was an incredibly inspiring micro-manifesto but because each word was written by a man so clearly living in complete integrity with his deepest values.

John Maxwell would say his “moral authority” is extraordinary. I’d say his SOUL FORCE is palpable.

As I tried to explain to Alexandra just how palpable Jocko’s Soul Force is and just how RARE it is to feel it through a book like this, we agreed that Thich Nhat Hanh is another example of a similar power. Although Jocko is the archetypal warrior and Thich is the archetypal monk, they BOTH have EXACTLY the same connection to the best within themselves matched by a fierce resolve to BE that best version of themselves. And, well, that’s a powerful, palpable thing to feel.

So, yah. I liked the book. A lot. (Get a copy here.)

For those who may not know, Jocko is a retired Navy SEAL. He was commander of Task Unit Bruiser―the most decorated Special Operations Unit of the Iraq War. After retiring, Jocko co-founded Echelon Front, a management consulting company, wrote the #1 New York Times bestseller Extreme Ownership, the children’s book Way of the Warrior Kid, and created one of the top-ranking podcasts, JOCKO PODCAST.

If you’re in the mood for a soul-rattling call-to-disciplined action, I think you’ll enjoy the book as much as I did. For now, I’m excited to share a few of my favorite Big Ideas so let’s jump in!