Send the following Big Idea to a friend:
Why?
“He who has a strong enough why to live can bear almost any how. "
~ Friedrich Nietzsche, 19th century German philosopher
Another “Wow.”
WHY?
We start with the question: “What do I want?”
It could be a healthier body or a more balanced mind. A bigger bank balance or more love in your life.
What is it? What do you want?
(Mastering the art of answering that question ALL the time is a whole ‘nother Big Idea. For now, we’ll assume you have a “What?”)
So, WHY do you want that?
What deep, deep reasons compel you to want strive for it?
Get clear. Very clear.
And you’ll be able to endure almost any how.
Inspired by: Friedrich Nietzsche
From: Thus Spoke Zarathustra








